There is no doubt Franks can win on the issues, especially the sales-tax-on-groceries issue. Here is a TV commercial I would love to see.
On the TV are the large cedar doors of a fashionable country club. The narrator intones:
"These are the doors of a very fashionable country club. After a tough morning of playing polo, eating filet mignon and lobster for lunch and drinking Chivas Regal, Phil Bryant is meeting with his country club buddies and rich campaign donors. They are discussing the big income tax cuts Phil is going to propose for them and opposing the sales tax cut on groceries for us little people. Phil doesn't care about us. Elimination of the grocery sales tax would give us more money so we could buy school supplies and clothes for our children.
"We working people can't get in a country club. We're too busy working for a living. That's why we're backing Jamie Franks. Our kind of man. Our kind of Lt. Governor."
Please vote for Jamie Franks. One of the working people for all of us working people.
Just a thought. But I think it would be a very effective ad. I've been in campaigns before and even managed (winning) one.